ANZSCO 131114 · ROL
Public Relations Manager: ANZSCO 131114
Official Home Affairs skilled occupation list · checked 21 October 2026
Public Relations Manager (ANZSCO 131114) is on the ROL (Regional Occupation List). It can be used for the 491, 494 and 407 visas, and the skills assessment is done by IML. Checked against the Home Affairs list on 21 October 2026.
Occupation lists
ROL
Regional Occupation List
Permanent visa options
None directly
Temporary or provisional visas only
Assessing authority
IML
Institute of Managers and Leaders National
Skill level
Level 1
Bachelor degree or higher, or at least 5 years of relevant experience
The job
What a public relations manager does
Plans, organises, directs, controls and coordinates the public relations activities within an organisation.
Also known as
- Communications Manager
- Corporate Affairs Manager
- Corporate Relations Manager
- PR Manager
- Public Affairs Manager
Specialisations
- Community Relations Manager
- External Relations Manager
- Media Relations Manager
Unit group 1311
Tasks of Advertising, Public Relations and Sales Managers
- Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
- Directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
- Directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
- Directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public
Qualifications and experience
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Assessing authorities check your duties against these tasks, so your experience must match them, not only the job title.
Visa options
Which visas ANZSCO 131114 can be used for
From the Department of Home Affairs combined list of eligible skilled occupations. Every visa also has its own points, age, English, experience and skills assessment rules.
| Visa | Eligible | ANZSCO version | Notes |
|---|---|---|---|
| 189 Skilled Independent | No | — | |
| 190 Skilled Nominated (state) | No | — | |
| 407 Training visa | Yes | ANZSCO 2013 | |
| 485 Temporary Graduate | No | — | |
| 494 Skilled Employer Sponsored Regional | Yes | ANZSCO 2013 | |
| 491 State Skilled Work Regional, state nominated | Yes | ANZSCO 2013 | Needs a state or territory nomination |
| 491 Family Skilled Work Regional, family sponsored | No | — | |
| 482 Skills in Demand, Core Skills stream | No | — | |
| 186 Employer Nomination Scheme, Direct Entry | No | — |
Skills assessment
Skills assessment for ANZSCO 131114
Most skilled visas need a positive skills assessment from the authority below before you can lodge. It must be for the same occupation you nominate.
Institute of Managers and Leaders National (IML)
We prepare your IML assessment with you and check that your duties match ANZSCO 131114 before you apply.
States and territories
State and territory nomination
Public Relations Manager is on a list that allows state nomination for the 491 (regional, provisional). Each state then decides which occupations it will nominate, and on what conditions.
State lists, points cut-offs and residence or job offer rules change during the program year, and some states close streams once their places are used. Ask us which states are nominating public relations manager now.
Similar occupations
Other occupations in Advertising, Public Relations and Sales Managers
If your duties fit one of these better, that is the code to nominate.
Questions
ANZSCO 131114: common questions
What is the ANZSCO code for public relations manager?
What does a public relations manager do?
Which skilled occupation list is Public Relations Manager on?
Can I get a 189 visa as a public relations manager?
Is Public Relations Manager eligible for state nomination (190 or 491)?
Can an employer sponsor a public relations manager?
Who assesses public relations manager skills for Australian migration?
Talk to us
Is ANZSCO 131114 your occupation? Ask us about your options.
Tell us your duties, qualifications, experience and English scores. We will confirm the right occupation and the visas that fit.
Source: Department of Home Affairs, checked 21 October 2026. Descriptions: Australian Bureau of Statistics, ANZSCO 2022 (CC BY 4.0). General information only, not immigration advice.
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