OSCA 2024 · 221532 · Skill level 1
Digital Marketing Analyst: OSCA 221532
ABS OSCA 2024 v1.0 · visa lists checked 21 October 2026
Digital Marketing Analyst is OSCA 2024 code 221532. It corresponds to 2 ANZSCO codes (225115 and 225112). 1 of them is on Australia's skilled visa lists, which still use ANZSCO codes.
ANZSCO equivalent
ANZSCO codes for OSCA 221532
Skilled visa lists still use ANZSCO codes, so this is the code that decides your visa options.
ANZSCO 225115
Digital Marketing Analyst
Not on the skilled occupation lists.
ANZSCO 225112 · in part
Market Research Analyst
On the Regional Occupation List.
Visas for ANZSCO 225112
The job
What a digital marketing analyst does
Uses tools and techniques such as pay per click, search engine optimisation and tracking customer behaviour on websites to better understand online consumer behaviour, with the aim of improving digital marketing campaigns and ultimately increasing sales.
Skill level 1: Bachelor degree or higher, or at least 5 years of relevant experience
Main tasks
Main tasks
- Discovers and disseminates customer insights, and guides strategic and tactical initiatives, customer identification, addressability and segmentation
- Applies statistical modelling methods to determine the potential impact of pricing strategies on profitability
- Monitors performance of initiatives, providing regular reporting and insights as required
- Analyses data from digital marketing campaigns and platforms
- Recommends updates to digital content to improve search engine metrics
Unit group 2215
Other occupations in Marketing Professionals
Questions
OSCA 221532: common questions
What is the OSCA code for digital marketing analyst?
What is the ANZSCO code for OSCA 221532?
Is Digital Marketing Analyst on Australia's skilled occupation lists?
Does Home Affairs use OSCA codes for visas?
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Source: Australian Bureau of Statistics, OSCA 2024 v1.0 (CC BY 4.0); Department of Home Affairs, checked 21 October 2026. General information only, not immigration advice.
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