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OSCA 2024 · 221531 · Skill level 1

Content Creator (Marketing): OSCA 221531

ABS OSCA 2024 v1.0 · visa lists checked 21 October 2026

Content Creator (Marketing) is OSCA 2024 code 221531. It corresponds to 2 ANZSCO codes (225114 and 225113). All of them are on Australia's skilled visa lists, which still use ANZSCO codes.

ANZSCO equivalent

ANZSCO codes for OSCA 221531

Skilled visa lists still use ANZSCO codes, so this is the code that decides your visa options.

  • ANZSCO 225114

    Content Creator (Marketing)

    On the Core Skills Occupation List.

    Visas for ANZSCO 225114
  • ANZSCO 225113 · in part

    Marketing Specialist

    On the Core Skills Occupation List, Short-term Skilled Occupation List.

    Visas for ANZSCO 225113

The job

What a content creator (marketing) does

Creates and publishes text, photos and videos designed to promote businesses, products or services to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.

Skill level 1: Bachelor degree or higher, or at least 5 years of relevant experience

Also known as

  • Digital Content Producer (Marketing)
  • Digital Marketing Specialist
  • Social Media Specialist (Marketing)

Main tasks

Main tasks

  • Develops and implements digital marketing and social media strategies to increase brand awareness and searchability
  • Creates engaging, relevant and timely digital marketing and social media content to market an organisation and its activities, and drive consumer engagement
  • Monitors and analyses social media and website performance metrics to track engagement and target content
  • Manages, schedules and monitors multiple social media accounts
  • Maintains and enhances website content for external and internal audiences
  • May collaborate with social media influencers to develop content and increase brand reach

Questions

OSCA 221531: common questions

What is the OSCA code for content creator (marketing)?
The OSCA 2024 code is 221531 (Content Creator (Marketing)), skill level 1. OSCA is the Australian Bureau of Statistics occupation classification released on 6 December 2024.
What is the ANZSCO code for OSCA 221531?
ANZSCO 225114 Content Creator (Marketing) and ANZSCO 225113 Marketing Specialist (in part). "In part" means only some of that ANZSCO occupation moved to this OSCA code.
Is Content Creator (Marketing) on Australia's skilled occupation lists?
The lists use ANZSCO codes. ANZSCO 225114 Content Creator (Marketing) is on the Core Skills Occupation List (CSOL) and ANZSCO 225113 Marketing Specialist is on the Core Skills Occupation List (CSOL) and Short-term Skilled Occupation List (STSOL), according to the Home Affairs list checked on 21 October 2026.
Does Home Affairs use OSCA codes for visas?
Not yet. As of 21 October 2026, skilled occupation lists, skills assessments and visa applications still use ANZSCO codes.

Talk to us

Not sure which code fits your experience?

Tell us your duties, qualifications and experience. We will confirm the right occupation and the visas that fit.

The more context you give, the more useful the first conversation will be.

Source: Australian Bureau of Statistics, OSCA 2024 v1.0 (CC BY 4.0); Department of Home Affairs, checked 21 October 2026. General information only, not immigration advice.

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