ANZSCO 225113 · CSOL · STSOL
Marketing Specialist: ANZSCO 225113
Official Home Affairs skilled occupation list · checked 21 October 2026
Marketing Specialist (ANZSCO 225113) is on the CSOL (Core Skills Occupation List) and STSOL (Short-term Skilled Occupation List). It can be used for the 190, 491, 494, 482, 186 and 407 visas, and the skills assessment is done by VETASSESS. Checked against the Home Affairs list on 21 October 2026.
Occupation lists
CSOL, STSOL
Core Skills Occupation List; Short-term Skilled Occupation List
Permanent visa options
190, 186
Visas that give permanent residence
Assessing authority
VETASSESS
Vocational Education and Training Assessment Services
Skill level
Level 1
Bachelor degree or higher, or at least 5 years of relevant experience
The job
What a marketing specialist does
Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Also known as
- Marketing Consultant
- Marketing Coordinator
- Marketing Officer
Specialisations
- Brand Manager
- Category Manager
- Pricing Analyst
- Product Manager
- Sales Promotion Officer
Unit group 2251
Tasks of Advertising and Marketing Professionals
- Planning, developing and organising advertising policies and campaigns to support sales objectives
- Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- Creating, scheduling and publishing marketing content to social media platforms and websites
- Applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
- Monitoring performance of initiatives, providing regular reporting and insights as required
- Analysing data from digital marketing campaigns and platforms
- Recommending updates to digital content to improve search engine metrics
Qualifications and experience
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Assessing authorities check your duties against these tasks, so your experience must match them, not only the job title.
Visa options
Which visas ANZSCO 225113 can be used for
From the Department of Home Affairs combined list of eligible skilled occupations. Every visa also has its own points, age, English, experience and skills assessment rules.
| Visa | Eligible | ANZSCO version | Notes |
|---|---|---|---|
| 189 Skilled Independent | No | — | |
| 190 Skilled Nominated (state) | Yes | ANZSCO 2013 | Needs a state or territory nomination |
| 407 Training visa | Yes | ANZSCO 2013 | |
| 485 Temporary Graduate | No | — | |
| 494 Skilled Employer Sponsored Regional | Yes | ANZSCO 2013 | |
| 491 State Skilled Work Regional, state nominated | Yes | ANZSCO 2013 | Needs a state or territory nomination |
| 491 Family Skilled Work Regional, family sponsored | No | — | |
| 482 Skills in Demand, Core Skills stream | Yes | ANZSCO 2022 | Caveats apply |
| 186 Employer Nomination Scheme, Direct Entry | Yes | ANZSCO 2022 | Caveats apply |
Caveats
Caveats that limit employer sponsorship
A caveat rules out certain positions even though the occupation is on the list. Your employer's nomination is refused if the position falls within one.
Skills in Demand (subclass 482), Core Skills stream
- Low skilled tasks: Excludes any position that: is based in a front‑line retail setting or; predominantly involves direct client transactional interaction on a regular basis or; predominantly involves selling educational courses to individual students or; is based in a call centre and does not require a significant technical knowledge of products.
- Business size: Excludes any position in a business that has an annual turnover of less than AUD1,000,000.
Employer Nomination Scheme (subclass 186), Direct Entry
- Low skilled tasks: Excludes any position that: is based in a front‑line retail setting or; predominantly involves direct client transactional interaction on a regular basis or; predominantly involves selling educational courses to individual students or; is based in a call centre and does not require a significant technical knowledge of products.
- Business size: Excludes any position in a business that has an annual turnover of less than AUD1,000,000.
Skills assessment
Skills assessment for ANZSCO 225113
Most skilled visas need a positive skills assessment from the authority below before you can lodge. It must be for the same occupation you nominate.
Vocational Education and Training Assessment Services (VETASSESS)
We prepare your VETASSESS assessment with you and check that your duties match ANZSCO 225113 before you apply.
States and territories
State and territory nomination
Marketing Specialist is on a list that allows state nomination for the 190 (permanent) and for the 491 (regional, provisional). Each state then decides which occupations it will nominate, and on what conditions.
State lists, points cut-offs and residence or job offer rules change during the program year, and some states close streams once their places are used. Ask us which states are nominating marketing specialist now.
Similar occupations
Other occupations in Advertising and Marketing Professionals
If your duties fit one of these better, that is the code to nominate.
Questions
ANZSCO 225113: common questions
What is the ANZSCO code for marketing specialist?
What does a marketing specialist do?
Which skilled occupation list is Marketing Specialist on?
Can I get a 189 visa as a marketing specialist?
Is Marketing Specialist eligible for state nomination (190 or 491)?
Can an employer sponsor a marketing specialist?
Who assesses marketing specialist skills for Australian migration?
Talk to us
Is ANZSCO 225113 your occupation? Ask us about your options.
Tell us your duties, qualifications, experience and English scores. We will confirm the right occupation and the visas that fit.
Source: Department of Home Affairs, checked 21 October 2026. Descriptions: Australian Bureau of Statistics, ANZSCO 2022 (CC BY 4.0). General information only, not immigration advice.
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