ANZSCO 225111 · CSOL · STSOL
Advertising Specialist: ANZSCO 225111
Official Home Affairs skilled occupation list · checked 21 October 2026
Advertising Specialist (ANZSCO 225111) is on the CSOL (Core Skills Occupation List) and STSOL (Short-term Skilled Occupation List). It can be used for the 190, 491, 494, 482, 186 and 407 visas, and the skills assessment is done by VETASSESS. Checked against the Home Affairs list on 21 October 2026.
Occupation lists
CSOL, STSOL
Core Skills Occupation List; Short-term Skilled Occupation List
Permanent visa options
190, 186
Visas that give permanent residence
Assessing authority
VETASSESS
Vocational Education and Training Assessment Services
Skill level
Level 1
Bachelor degree or higher, or at least 5 years of relevant experience
The job
What an advertising specialist does
Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.
Also known as
- Advertising Account Executive
- Advertising Account Manager
- Creative Director (Advertising)
Unit group 2251
Tasks of Advertising and Marketing Professionals
- Planning, developing and organising advertising policies and campaigns to support sales objectives
- Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- Creating, scheduling and publishing marketing content to social media platforms and websites
- Applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
- Monitoring performance of initiatives, providing regular reporting and insights as required
- Analysing data from digital marketing campaigns and platforms
- Recommending updates to digital content to improve search engine metrics
Qualifications and experience
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Assessing authorities check your duties against these tasks, so your experience must match them, not only the job title.
Visa options
Which visas ANZSCO 225111 can be used for
From the Department of Home Affairs combined list of eligible skilled occupations. Every visa also has its own points, age, English, experience and skills assessment rules.
| Visa | Eligible | ANZSCO version | Notes |
|---|---|---|---|
| 189 Skilled Independent | No | — | |
| 190 Skilled Nominated (state) | Yes | ANZSCO 2013 | Needs a state or territory nomination |
| 407 Training visa | Yes | ANZSCO 2013 | |
| 485 Temporary Graduate | No | — | |
| 494 Skilled Employer Sponsored Regional | Yes | ANZSCO 2013 | |
| 491 State Skilled Work Regional, state nominated | Yes | ANZSCO 2013 | Needs a state or territory nomination |
| 491 Family Skilled Work Regional, family sponsored | No | — | |
| 482 Skills in Demand, Core Skills stream | Yes | ANZSCO 2022 | |
| 186 Employer Nomination Scheme, Direct Entry | Yes | ANZSCO 2022 |
Skills assessment
Skills assessment for ANZSCO 225111
Most skilled visas need a positive skills assessment from the authority below before you can lodge. It must be for the same occupation you nominate.
Vocational Education and Training Assessment Services (VETASSESS)
We prepare your VETASSESS assessment with you and check that your duties match ANZSCO 225111 before you apply.
States and territories
State and territory nomination
Advertising Specialist is on a list that allows state nomination for the 190 (permanent) and for the 491 (regional, provisional). Each state then decides which occupations it will nominate, and on what conditions.
State lists, points cut-offs and residence or job offer rules change during the program year, and some states close streams once their places are used. Ask us which states are nominating advertising specialist now.
Similar occupations
Other occupations in Advertising and Marketing Professionals
If your duties fit one of these better, that is the code to nominate.
Questions
ANZSCO 225111: common questions
What is the ANZSCO code for advertising specialist?
What does an advertising specialist do?
Which skilled occupation list is Advertising Specialist on?
Can I get a 189 visa as an advertising specialist?
Is Advertising Specialist eligible for state nomination (190 or 491)?
Can an employer sponsor an advertising specialist?
Who assesses advertising specialist skills for Australian migration?
Talk to us
Is ANZSCO 225111 your occupation? Ask us about your options.
Tell us your duties, qualifications, experience and English scores. We will confirm the right occupation and the visas that fit.
Source: Department of Home Affairs, checked 21 October 2026. Descriptions: Australian Bureau of Statistics, ANZSCO 2022 (CC BY 4.0). General information only, not immigration advice.
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