ANZSCO 225114 · CSOL
Content Creator (Marketing): ANZSCO 225114
Official Home Affairs skilled occupation list · checked 21 October 2026
Content Creator (Marketing) (ANZSCO 225114) is on the CSOL (Core Skills Occupation List). It can be used for the 482 and 186 visas, and the skills assessment is done by VETASSESS. Checked against the Home Affairs list on 21 October 2026.
Occupation lists
CSOL
Core Skills Occupation List
Permanent visa options
186
Visas that give permanent residence
Assessing authority
VETASSESS
Vocational Education and Training Assessment Services
Skill level
Level 1
Bachelor degree or higher, or at least 5 years of relevant experience
The job
What a content creator (marketing) does
Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.
This occupation excludes Social Media Influencers. Social Media Influencers are included in Occupation 639111 Model.
Also known as
- Social Media Specialist (Marketing)
Unit group 2251
Tasks of Advertising and Marketing Professionals
- Planning, developing and organising advertising policies and campaigns to support sales objectives
- Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- Creating, scheduling and publishing marketing content to social media platforms and websites
- Applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
- Monitoring performance of initiatives, providing regular reporting and insights as required
- Analysing data from digital marketing campaigns and platforms
- Recommending updates to digital content to improve search engine metrics
Qualifications and experience
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Assessing authorities check your duties against these tasks, so your experience must match them, not only the job title.
Visa options
Which visas ANZSCO 225114 can be used for
From the Department of Home Affairs combined list of eligible skilled occupations. Every visa also has its own points, age, English, experience and skills assessment rules.
| Visa | Eligible | ANZSCO version | Notes |
|---|---|---|---|
| 189 Skilled Independent | No | — | |
| 190 Skilled Nominated (state) | No | — | |
| 407 Training visa | No | — | |
| 485 Temporary Graduate | No | — | |
| 494 Skilled Employer Sponsored Regional | No | — | |
| 491 State Skilled Work Regional, state nominated | No | — | |
| 491 Family Skilled Work Regional, family sponsored | No | — | |
| 482 Skills in Demand, Core Skills stream | Yes | ANZSCO 2022 | |
| 186 Employer Nomination Scheme, Direct Entry | Yes | ANZSCO 2022 |
Skills assessment
Skills assessment for ANZSCO 225114
Most skilled visas need a positive skills assessment from the authority below before you can lodge. It must be for the same occupation you nominate.
Vocational Education and Training Assessment Services (VETASSESS)
We prepare your VETASSESS assessment with you and check that your duties match ANZSCO 225114 before you apply.
States and territories
State and territory nomination
Home Affairs does not list Content Creator (Marketing) for the 190 or 491, so states and territories cannot nominate it. Employer sponsorship is the main route.
Similar occupations
Other occupations in Advertising and Marketing Professionals
If your duties fit one of these better, that is the code to nominate.
Questions
ANZSCO 225114: common questions
What is the ANZSCO code for content creator (marketing)?
What does a content creator (marketing) do?
Which skilled occupation list is Content Creator (Marketing) on?
Can I get a 189 visa as a content creator (marketing)?
Is Content Creator (Marketing) eligible for state nomination (190 or 491)?
Can an employer sponsor a content creator (marketing)?
Who assesses content creator (marketing) skills for Australian migration?
Talk to us
Is ANZSCO 225114 your occupation? Ask us about your options.
Tell us your duties, qualifications, experience and English scores. We will confirm the right occupation and the visas that fit.
Source: Department of Home Affairs, checked 21 October 2026. Descriptions: Australian Bureau of Statistics, ANZSCO 2022 (CC BY 4.0). General information only, not immigration advice.
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