ANZSCO 225112 · ROL
Market Research Analyst: ANZSCO 225112
Official Home Affairs skilled occupation list · checked 21 October 2026
Market Research Analyst (ANZSCO 225112) is on the ROL (Regional Occupation List). It can be used for the 491, 494 and 407 visas, and the skills assessment is done by VETASSESS. Checked against the Home Affairs list on 21 October 2026.
Occupation lists
ROL
Regional Occupation List
Permanent visa options
None directly
Temporary or provisional visas only
Assessing authority
VETASSESS
Vocational Education and Training Assessment Services
Skill level
Level 1
Bachelor degree or higher, or at least 5 years of relevant experience
The job
What a market research analyst does
Assist organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in store.
Unit group 2251
Tasks of Advertising and Marketing Professionals
- Planning, developing and organising advertising policies and campaigns to support sales objectives
- Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- Creating, scheduling and publishing marketing content to social media platforms and websites
- Applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
- Monitoring performance of initiatives, providing regular reporting and insights as required
- Analysing data from digital marketing campaigns and platforms
- Recommending updates to digital content to improve search engine metrics
Qualifications and experience
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Assessing authorities check your duties against these tasks, so your experience must match them, not only the job title.
Visa options
Which visas ANZSCO 225112 can be used for
From the Department of Home Affairs combined list of eligible skilled occupations. Every visa also has its own points, age, English, experience and skills assessment rules.
| Visa | Eligible | ANZSCO version | Notes |
|---|---|---|---|
| 189 Skilled Independent | No | — | |
| 190 Skilled Nominated (state) | No | — | |
| 407 Training visa | Yes | ANZSCO 2013 | |
| 485 Temporary Graduate | No | — | |
| 494 Skilled Employer Sponsored Regional | Yes | ANZSCO 2013 | |
| 491 State Skilled Work Regional, state nominated | Yes | ANZSCO 2013 | Needs a state or territory nomination |
| 491 Family Skilled Work Regional, family sponsored | No | — | |
| 482 Skills in Demand, Core Skills stream | No | — | |
| 186 Employer Nomination Scheme, Direct Entry | No | — |
Skills assessment
Skills assessment for ANZSCO 225112
Most skilled visas need a positive skills assessment from the authority below before you can lodge. It must be for the same occupation you nominate.
Vocational Education and Training Assessment Services (VETASSESS)
We prepare your VETASSESS assessment with you and check that your duties match ANZSCO 225112 before you apply.
States and territories
State and territory nomination
Market Research Analyst is on a list that allows state nomination for the 491 (regional, provisional). Each state then decides which occupations it will nominate, and on what conditions.
State lists, points cut-offs and residence or job offer rules change during the program year, and some states close streams once their places are used. Ask us which states are nominating market research analyst now.
Similar occupations
Other occupations in Advertising and Marketing Professionals
If your duties fit one of these better, that is the code to nominate.
Questions
ANZSCO 225112: common questions
What is the ANZSCO code for market research analyst?
What does a market research analyst do?
Which skilled occupation list is Market Research Analyst on?
Can I get a 189 visa as a market research analyst?
Is Market Research Analyst eligible for state nomination (190 or 491)?
Can an employer sponsor a market research analyst?
Who assesses market research analyst skills for Australian migration?
Talk to us
Is ANZSCO 225112 your occupation? Ask us about your options.
Tell us your duties, qualifications, experience and English scores. We will confirm the right occupation and the visas that fit.
Source: Department of Home Affairs, checked 21 October 2026. Descriptions: Australian Bureau of Statistics, ANZSCO 2022 (CC BY 4.0). General information only, not immigration advice.
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