NOC 10022: Advertising, marketing and public relations managers

The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in Prince Edward Island for the 2025-2027 period.

The following factors contributed to this outlook:

Employment growth will lead to a moderate number of new positions.

A moderate number of positions will become available due to retirements.

There are a moderate number of unemployed workers with recent experience in this occupation.

Advertising, marketing, and public relations managers are employed across a wide range of sectors, including media, retail, tourism, technology, and government. While employment can still be contract-driven and sensitive to business cycles or public spending, the rise of digital platforms has expanded opportunities in areas like content strategy, social media, and data-driven communications. Demand is expected to be supported by evolving business needs. Those with a strong mix of creative, strategic, and digital skills—such as SEO, analytics, and brand management—should be well-positioned to find work, especially in organizations adapting to new technologies and audience expectations.

Here are some key facts about advertising, marketing and public relations managers in Prince Edward Island:

Approximately 300 people worked in this occupation in May 2021.

Advertising, marketing and public relations managers mainly work in the following sectors:

Other retail stores (NAICS 44-45, except 445): 25%

Management and administrative services (NAICS 55, 56): 11%

Computer systems design services (NAICS 5415): 11%

Other professional, scientific and technical services (NAICS 5414, 5416-5419): 7%

Information and cultural industries (NAICS 51): 6%

The distribution of full-time and part-time workers in this occupation is:

Full-time workers: 93% compared to 84% for all occupations

Part-time workers: 7% compared to 16% for all occupations

63% of advertising, marketing and public relations managers work all year, while 38% work only part of the year, compared to 59% and 41% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 41 weeks for all occupations.

12% of advertising, marketing and public relations managers are self-employed compared to an average of 13% for all occupations.

The gender distribution of people in this occupation is:

Men: 41% compared to 51% for all occupations

Women: 59% compared to 49% for all occupations

The educational attainment of workers in this occupation is:

no high school diploma: less than 5% compared to 11% for all occupations

high school diploma or equivalent: 14% compared to 28% for all occupations

apprenticeship or trades certificate or diploma: 5% compared to 11% for all occupations

college certificate or diploma or university certificate below bachelor's: 27% compared to 25% for all occupations

bachelor's degree: 44% compared to 17% for all occupations

university certificate, degree or diploma above bachelor level: 7% compared to 8% for all occupations

The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in Saskatchewan for the 2025-2027 period.

The following factors contributed to this outlook:

Employment growth will lead to a moderate number of new positions.

Not many positions will become available due to retirements.

Base services such as advertising and marketing are tied to general economic conditions and business cycle in the province.

Job prospects may be limited by weak economic growth expected in 2025 but are likely to improve with stronger growth projected for 2026 and 2027.

Workers in this occupation are concentrated in the Regina and Saskatoon regions, and job prospects are strongest in the Regina region.

Here are some key facts about advertising, marketing and public relations managers in Saskatchewan:

Approximately 850 people work in this occupation.

Advertising, marketing and public relations managers mainly work in the following sectors:

Other professional, scientific and technical services (NAICS 5414, 5416-5419): 17%

Information and cultural industries (NAICS 51): 14%

Other retail stores (NAICS 44-45, except 445): 14%

Computer systems design services (NAICS 5415): 7%

Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 7%

The distribution of full-time and part-time workers in this occupation is:

Full-time workers: 94% compared to 81% for all occupations

Part-time workers: 6% compared to 19% for all occupations

83% of advertising, marketing and public relations managers work all year, while 17% work only part of the year, compared to 65% and 35% respectively among all occupations. Those who worked only part of the year did so for an average of 47 weeks compared to 43 weeks for all occupations.

11% of advertising, marketing and public relations managers are self-employed compared to an average of 16% for all occupations.

The gender distribution of people in this occupation is:

Men: 48% compared to 53% for all occupations

Women: 52% compared to 47% for all occupations

The educational attainment of workers in this occupation is:

no high school diploma: less than 5% compared to 11% for all occupations

high school diploma or equivalent: 21% compared to 33% for all occupations

apprenticeship or trades certificate or diploma: 6% compared to 15% for all occupations

college certificate or diploma or university certificate below bachelor's: 17% compared to 17% for all occupations

bachelor's degree: 45% compared to 18% for all occupations

university certificate, degree or diploma above bachelor level: 9% compared to 7% for all occupations

The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in Northwest Territories for the 2025-2027 period.

The following factors contributed to this outlook:

Employment growth will lead to a moderate number of new positions.

Not many positions will become available due to retirements.

There are a small number of unemployed workers with recent experience in this occupation.

Many opportunities for this occupation are project and contract based.

Businesses are increasingly relying on social media and digital platforms for advertising, marketing, and public relations.

Employment opportunities in this occupation may be constrained by automation and digital transformation initiatives.

Here are some key facts about advertising, marketing and public relations managers in Northwest Territories:

Approximately 100 people worked in this occupation in May 2021.

Advertising, marketing and public relations managers mainly work in the following sectors:

Public Administration and Defence (NAICS 91): 49%

Tourism & Culture (NAICS 51, 71-72): 24%

Other Commercial Services (NAICS 54-56, 81): 11%

Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 5%

Manufacturing (NAICS 31-33): 5%

88% of advertising, marketing and public relations managers work all year, while 13% work only part of the year, compared to 71% and 28% respectively among all occupations. Those who worked only part of the year did so for an average of 48 weeks compared to 44 weeks for all occupations.

The gender distribution of people in this occupation is:

Men: 61% compared to 52% for all occupations

Women: 39% compared to 48% for all occupations

The educational attainment of workers in this occupation is:

no high school diploma: n/a

high school diploma or equivalent: 12% compared to 26% for all occupations

apprenticeship or trades certificate or diploma: n/a

college certificate or diploma or university certificate below bachelor's: 35% compared to 18% for all occupations

bachelor's degree: 28% compared to 17% for all occupations

university certificate, degree or diploma above bachelor level: 12% compared to 9% for all occupations

The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in Newfoundland and Labrador for the 2025-2027 period.

The following factors contributed to this outlook:

Employment decline will lead to the loss of a few positions.

Not many positions will become available due to retirements.

There are a moderate number of unemployed workers with recent experience in this occupation.

Here are some key facts about advertising, marketing and public relations managers in Newfoundland and Labrador:

Approximately 550 people worked in this occupation in May 2021.

Advertising, marketing and public relations managers mainly work in the following sectors:

Other professional, scientific and technical services (NAICS 5414, 5416-5419): 20%

Provincial and territorial public administration (NAICS 912): 15%

Other retail stores (NAICS 44-45, except 445): 13%

Universities (NAICS 6113): 7%

Real Estate and rental and leasing (NAICS 53): 7%

85% of advertising, marketing and public relations managers work all year, while 15% work only part of the year, compared to 56% and 43% respectively among all occupations. Those who worked only part of the year did so for an average of 48 weeks compared to 40 weeks for all occupations.

7% of advertising, marketing and public relations managers are self-employed compared to an average of 8% for all occupations.

The gender distribution of people in this occupation is:

Men: 44% compared to 51% for all occupations

Women: 56% compared to 49% for all occupations

The educational attainment of workers in this occupation is:

no high school diploma: less than 5% compared to 11% for all occupations

high school diploma or equivalent: 11% compared to 27% for all occupations

apprenticeship or trades certificate or diploma: less than 5% compared to 17% for all occupations

college certificate or diploma or university certificate below bachelor's: 25% compared to 23% for all occupations

bachelor's degree: 49% compared to 14% for all occupations

university certificate, degree or diploma above bachelor level: 10% compared to 7% for all occupations

The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in Nova Scotia for the 2025-2027 period.

The following factors contributed to this outlook:

Employment growth will lead to a moderate number of new positions.

Not many positions will become available due to retirements.

There are a moderate number of unemployed workers with recent experience in this occupation.

Here are some key facts about advertising, marketing and public relations managers in Nova Scotia:

Approximately 1,000 people work in this occupation.

Advertising, marketing and public relations managers mainly work in the following sectors:

Other professional, scientific and technical services (NAICS 5414, 5416-5419): 15%

Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 10%

Computer systems design services (NAICS 5415): 10%

Wholesale trade (NAICS 41): 9%

Other retail stores (NAICS 44-45, except 445): 6%

The distribution of full-time and part-time workers in this occupation is:

Full-time workers: 94% compared to 82% for all occupations

Part-time workers: 6% compared to 18% for all occupations

76% of advertising, marketing and public relations managers work all year, while 24% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 42 weeks for all occupations.

14% of advertising, marketing and public relations managers are self-employed compared to an average of 11% for all occupations.

The gender distribution of people in this occupation is:

Men: 37% compared to 51% for all occupations

Women: 63% compared to 49% for all occupations

The educational attainment of workers in this occupation is:

no high school diploma: less than 5% compared to 10% for all occupations

high school diploma or equivalent: 11% compared to 27% for all occupations

apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations

college certificate or diploma or university certificate below bachelor's: 15% compared to 22% for all occupations

bachelor's degree: 54% compared to 20% for all occupations

university certificate, degree or diploma above bachelor level: 17% compared to 10% for all occupations

The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in New Brunswick for the 2025-2027 period.

The following factors contributed to this outlook:

Employment growth will lead to a moderate number of new positions.

Not many positions will become available due to retirements.

There are a moderate number of unemployed workers with recent experience in this occupation.

Advertising, marketing and public relations managers are employed by commercial institutions, government departments, and in advertising and public relations firms.

Several years of experience working in advertising, marketing, and public relations will enhance employment prospects.

Knowledge of both French and English is generally required.

Strong technological skills are needed for managers of e-businesses or businesses with a strong online presence

Here are some key facts about advertising, marketing and public relations managers in New Brunswick:

Approximately 900 people worked in this occupation in May 2021.

Advertising, marketing and public relations managers mainly work in the following sectors:

Other professional, scientific and technical services (NAICS 5414, 5416-5419): 14%

Computer systems design services (NAICS 5415): 10%

Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 8%

Other retail stores (NAICS 44-45, except 445): 8%

Information and cultural industries (NAICS 51): 8%

The distribution of full-time and part-time workers in this occupation is:

Full-time workers: 95% compared to 84% for all occupations

Part-time workers: 5% compared to 16% for all occupations

86% of advertising, marketing and public relations managers work all year, while 14% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 49 weeks compared to 42 weeks for all occupations.

12% of advertising, marketing and public relations managers are self-employed compared to an average of 10% for all occupations.

The gender distribution of people in this occupation is:

Men: 46% compared to 52% for all occupations

Women: 54% compared to 48% for all occupations

The educational attainment of workers in this occupation is:

no high school diploma: less than 5% compared to 11% for all occupations

high school diploma or equivalent: 16% compared to 30% for all occupations

apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations

college certificate or diploma or university certificate below bachelor's: 19% compared to 23% for all occupations

bachelor's degree: 48% compared to 16% for all occupations

university certificate, degree or diploma above bachelor level: 12% compared to 7% for all occupations

The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in Manitoba for the 2025-2027 period.

The following factors contributed to this outlook:

Employment decline will lead to the loss of a few positions.

A moderate number of positions will become available due to retirements.

There are several unemployed workers with recent experience in this occupation.

Here are some key facts about advertising, marketing and public relations managers in Manitoba:

Approximately 1,050 people work in this occupation.

Advertising, marketing and public relations managers mainly work in the following sectors:

Other retail stores (NAICS 44-45, except 445): 13%

Other professional, scientific and technical services (NAICS 5414, 5416-5419): 12%

Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 9%

Information and cultural industries (NAICS 51): 7%

Arts, entertainment and recreation (NAICS 71): 7%

The distribution of full-time and part-time workers in this occupation is:

Full-time workers: 90% compared to 81% for all occupations

Part-time workers: 10% compared to 19% for all occupations

76% of advertising, marketing and public relations managers work all year, while 24% work only part of the year, compared to 65% and 35% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 43 weeks for all occupations.

13% of advertising, marketing and public relations managers are self-employed compared to an average of 12% for all occupations.

The gender distribution of people in this occupation is:

Men: 40% compared to 53% for all occupations

Women: 60% compared to 47% for all occupations

The educational attainment of workers in this occupation is:

no high school diploma: less than 5% compared to 12% for all occupations

high school diploma or equivalent: 18% compared to 31% for all occupations

apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations

college certificate or diploma or university certificate below bachelor's: 25% compared to 17% for all occupations

bachelor's degree: 40% compared to 20% for all occupations

university certificate, degree or diploma above bachelor level: 10% compared to 8% for all occupations

The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in Alberta for the 2025-2027 period.

The following factors contributed to this outlook:

Employment growth will lead to a few new positions.

Not many positions will become available due to retirements.

There are several unemployed workers with recent experience in this occupation.

Economic uncertainty amid ongoing trade disputes may

also have some firms rethinking expansion resulting in muted employment growth for this occupation.

However, easing interest rates

could

improve spending and the outlook for this occupation.

With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

Here are some key facts about advertising, marketing and public relations managers in Alberta:

Approximately 4,250 people work in this occupation.

Advertising, marketing and public relations managers mainly work in the following sectors:

Other professional, scientific and technical services (NAICS 5414, 5416-5419): 14%

Computer systems design services (NAICS 5415): 11%

Other retail stores (NAICS 44-45, except 445): 11%

Information and cultural industries (NAICS 51): 6%

Wholesale trade (NAICS 41): 6%

The distribution of full-time and part-time workers in this occupation is:

Full-time workers: 90% compared to 80% for all occupations

Part-time workers: 10% compared to 20% for all occupations

75% of advertising, marketing and public relations managers work all year, while 25% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 45 weeks compared to 42 weeks for all occupations.

16% of advertising, marketing and public relations managers are self-employed compared to an average of 15% for all occupations.

The gender distribution of people in this occupation is:

Men: 40% compared to 53% for all occupations

Women: 60% compared to 47% for all occupations

The educational attainment of workers in this occupation is:

no high school diploma: less than 5% compared to 10% for all occupations

high school diploma or equivalent: 16% compared to 28% for all occupations

apprenticeship or trades certificate or diploma: less than 5% compared to 13% for all occupations

college certificate or diploma or university certificate below bachelor's: 21% compared to 19% for all occupations

bachelor's degree: 43% compared to 21% for all occupations

university certificate, degree or diploma above bachelor level: 13% compared to 9% for all occupations

The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in British Columbia for the 2025-2027 period.

The following factors contributed to this outlook:

Employment growth will lead to a moderate number of new positions.

A moderate number of positions will become available due to retirements.

There are several unemployed workers with recent experience in this occupation.

Strong verbal and written communication skills remain essential, complemented by expertise in areas like website and app development, graphic design, and videography and editing.

There could be more job opportunities in the province’s larger urban centers, where there is a greater concentration of business services.

Here are some key facts about advertising, marketing and public relations managers in British Columbia:

Approximately 7,450 people work in this occupation.

Advertising, marketing and public relations managers mainly work in the following sectors:

Other professional, scientific and technical services (NAICS 5414, 5416-5419): 14%

Computer systems design services (NAICS 5415): 13%

Other retail stores (NAICS 44-45, except 445): 13%

Information and cultural industries (NAICS 51): 7%

Wholesale trade (NAICS 41): 5%

The distribution of full-time and part-time workers in this occupation is:

Full-time workers: 89% compared to 78% for all occupations

Part-time workers: 11% compared to 22% for all occupations

73% of advertising, marketing and public relations managers work all year, while 27% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 42 weeks for all occupations.

18% of advertising, marketing and public relations managers are self-employed compared to an average of 17% for all occupations.

The gender distribution of people in this occupation is:

Men: 42% compared to 52% for all occupations

Women: 57% compared to 48% for all occupations

The educational attainment of workers in this occupation is:

no high school diploma: less than 5% compared to 8% for all occupations

high school diploma or equivalent: 14% compared to 28% for all occupations

apprenticeship or trades certificate or diploma: less than 5% compared to 13% for all occupations

college certificate or diploma or university certificate below bachelor's: 17% compared to 17% for all occupations

bachelor's degree: 46% compared to 22% for all occupations

university certificate, degree or diploma above bachelor level: 18% compared to 12% for all occupations

The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in Nunavut for the 2025-2027 period.

The following factors contributed to this outlook:

Employment growth will lead to a few new positions.

Not many positions will become available due to retirements.

There are a small number of unemployed workers with recent experience in this occupation.

Many opportunities for this occupation are project and contract based.

Businesses are increasingly relying on social media and digital platforms for advertising, marketing, and public relations.

Employment opportunities in this occupation may be constrained by automation and digital transformation initiatives.

Here are some key facts about advertising, marketing and public relations managers in Nunavut:

Approximately 50 people worked in this occupation in May 2021.

Advertising, marketing and public relations managers mainly work in the following sectors:

Public Administration and Defence (NAICS 91): 49%

Tourism & Culture (NAICS 51, 71-72): 24%

Other Commercial Services (NAICS 54-56, 81): 11%

Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 5%

Manufacturing (NAICS 31-33): 5%

The gender distribution of people in this occupation is:

Men: 33% compared to 51% for all occupations

Women: 67% compared to 49% for all occupations

The educational attainment of workers in this occupation is:

no high school diploma: n/a

high school diploma or equivalent: n/a

apprenticeship or trades certificate or diploma: n/a

college certificate or diploma or university certificate below bachelor's: 33% compared to 15% for all occupations

bachelor's degree: 33% compared to 10% for all occupations

university certificate, degree or diploma above bachelor level: n/a

The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in Quebec for the 2025-2027 period.

The following factors contributed to this outlook:

Employment growth will lead to a few new positions.

Not many positions will become available due to retirements.

There are several unemployed workers with recent experience in this occupation.

Here are some key facts about advertising, marketing and public relations managers in Quebec:

Approximately 10,250 people work in this occupation.

Advertising, marketing and public relations managers mainly work in the following sectors:

Other professional, scientific and technical services (NAICS 5414, 5416-5419): 16%

Other retail stores (NAICS 44-45, except 445): 10%

Computer systems design services (NAICS 5415): 10%

Information and cultural industries (NAICS 51): 8%

Wholesale trade (NAICS 41): 8%

The distribution of full-time and part-time workers in this occupation is:

Full-time workers: 93% compared to 82% for all occupations

Part-time workers: 7% compared to 18% for all occupations

74% of advertising, marketing and public relations managers work all year, while 26% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 43 weeks for all occupations.

10% of advertising, marketing and public relations managers are self-employed compared to an average of 12% for all occupations.

The gender distribution of people in this occupation is:

Men: 41% compared to 52% for all occupations

Women: 59% compared to 48% for all occupations

The educational attainment of workers in this occupation is:

no high school diploma: less than 5% compared to 12% for all occupations

high school diploma or equivalent: 8% compared to 19% for all occupations

apprenticeship or trades certificate or diploma: less than 5% compared to 19% for all occupations

college certificate or diploma or university certificate below bachelor's: 18% compared to 22% for all occupations

bachelor's degree: 44% compared to 17% for all occupations

university certificate, degree or diploma above bachelor level: 25% compared to 11% for all occupations

The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in Ontario for the 2025-2027 period.

The following factors contributed to this outlook:

Employment is expected to remain relatively stable.

A moderate number of positions will become available due to retirements.

There are several unemployed workers with recent experience in this occupation.

What Types of Employers Are Out There?

Across most industries, particularly advertising, marketing and public relations firms

What are the Main Trends Affecting Employment?

General downsizing by major employers

AI-driven technologies are changing the skill sets required in marketing, communications, and digital media roles

What Skills Do I Need to Succeed?

Proficiency in Microsoft Office Suite, and Salesforce are common requirements

Here are some key facts about advertising, marketing and public relations managers in Ontario:

Approximately 28,050 people work in this occupation.

Advertising, marketing and public relations managers mainly work in the following sectors:

Other professional, scientific and technical services (NAICS 5414, 5416-5419): 21%

Computer systems design services (NAICS 5415): 9%

Other retail stores (NAICS 44-45, except 445): 9%

Wholesale trade (NAICS 41): 8%

Information and cultural industries (NAICS 51): 6%

The distribution of full-time and part-time workers in this occupation is:

Full-time workers: 94% compared to 81% for all occupations

Part-time workers: 6% compared to 19% for all occupations

78% of advertising, marketing and public relations managers work all year, while 22% work only part of the year, compared to 63% and 37% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 43 weeks for all occupations.

12% of advertising, marketing and public relations managers are self-employed compared to an average of 15% for all occupations.

The gender distribution of people in this occupation is:

Men: 40% compared to 52% for all occupations

Women: 60% compared to 48% for all occupations

The educational attainment of workers in this occupation is:

no high school diploma: less than 5% compared to 9% for all occupations

high school diploma or equivalent: 10% compared to 25% for all occupations

apprenticeship or trades certificate or diploma: less than 5% compared to 8% for all occupations

college certificate or diploma or university certificate below bachelor's: 20% compared to 22% for all occupations

bachelor's degree: 49% compared to 24% for all occupations

university certificate, degree or diploma above bachelor level: 19% compared to 13% for all occupations